Flip Dinero

Dissecting typography, images, unity, and colors while constructing a mood board! "Reflective project analyzing the millennial 'American Woman'!" “American Woman” contextualizes the stereotypical millennial female; while concurrently depicting the thought-provoking, experimental and impetuous mindset in today's youth. The contrast and divergence in color lure the reader; an exuberant scarlet red, embellished by the canary yellow, eclipsing the retro black, accentuates on the symbolization of time. A strategic choice of color juxtaposing the more classical era and twenty-first century’s perpetual exploratory psychology. The disunity of dynamic colors on the right, correlated to a more feeble palette on the left reinstates the evident partition between time. A rouge pink on a raven black gives insight to the dark rock'n'roll age, and rhythmic manifestation at the time. The utilization of a more condensed, bold, vibrant sans-serif font family as the...

Sports Illustrated  praises today’s sports and athletes and has been doing so for over 80 years. Fundamentally, the house style is the characterization of a magazine brand. It assembles all the elements it is known for: the genre, the atmosphere, the caliber of emotion put into text, and the style a group of people associates it with. Without a house style, the audience would have no way of knowing what they like, making it akin to shopping for shoes and all the shoes looking identically the same. A magazine must define itself in a subtle and bold way. This style will remain consistent for years to come, transmuting only marginally to magnetize incipient audiences and retain older ones. A house style should come to life when a potential subscriber walks past it while in the check-out line. The first impression of a house style determines if it sells or flunks. In Sports Illustrated , for example, the masthead is a bold and blue rounded font to appear large and masculine. This cau...