House Style Project Analysis
Sports Illustrated praises today’s sports and athletes and has been doing so for over 80 years.
Fundamentally, the house style is the characterization of a magazine brand. It assembles all the elements it is known for: the genre, the atmosphere, the caliber of emotion put into text, and the style a group of people associates it with. Without a house style, the audience would have no way of knowing what they like, making it akin to shopping for shoes and all the shoes looking identically the same. A magazine must define itself in a subtle and bold way. This style will remain consistent for years to come, transmuting only marginally to magnetize incipient audiences and retain older ones. A house style should come to life when a potential subscriber walks past it while in the check-out line. The first impression of a house style determines if it sells or flunks. In Sports Illustrated, for example, the masthead is a bold and blue rounded font to appear large and masculine. This causes the audience to be attracted to the boldness of Sports Illustrated, placed behind players to emphasize their importance. Blue also symbolizes the colors of the team.
Magazines include features and scintillating typography to attract readers. Sports Illustrated, in this case, includes three feature side blurbs with attractive phrasing and bold statements of achievement and offering additional content inside. A featured element in all three mastheads is the bubbly and bold text of Sports Illustrated. The color scheme for these tends to be a darker shade and is in sync with the team the cover is focusing on. Main characters are featured as the center of attention, all three have intense expressions that infuses the audience with a sense of suspense and anticipation to read it. Furthermore, audiences are included on the covers to emphasize the main athlete’s larger-than-life ability and how their prowess affects the audiences gathered there just to see them play. A free gift is included: A women’s article on the Notre Dame game and Arike Ogunbowale, a female basketball player of Notre Dame University.
Sports Illustrated magazine has for over 65 years been the leading sports magazine with covers ranging from sports like tennis to basketball and baseball. The target audience for the magazine is located in the average, middle-class, sports fan and athlete; yet it has diversified into all economic statuses. Since the magazine is published and distributed all around the world, the magazine's core market stands at a global scale. Each publication is closely related to a current event; thus, a shift in target audience sometimes occurs depending on the cover's sport and athlete. The players illustrated attract these sports fans, particularly basketball ones in our cover. Fans of the Villanova team are the focus audience for this specific cover. Words like Sports, champs, NCAA, and Villanova tell the audience the sporty genre of the magazine. Sub-headlines like the huge word EPIC and the word perfect are used to assure the audience that the game was a once-in-a-lifetime ordeal and Villanova performed flawlessly. Other picture packages include the basketball and the rim to highlight the sport. The players are decked out in their team jerseys for the game, the purpose of this is to galvanize fans of both of the teams. The background audience is also blurred out to place a level of importance on the two athletes, Donte DiVincenzo in particular.
Fundamentally, the house style is the characterization of a magazine brand. It assembles all the elements it is known for: the genre, the atmosphere, the caliber of emotion put into text, and the style a group of people associates it with. Without a house style, the audience would have no way of knowing what they like, making it akin to shopping for shoes and all the shoes looking identically the same. A magazine must define itself in a subtle and bold way. This style will remain consistent for years to come, transmuting only marginally to magnetize incipient audiences and retain older ones. A house style should come to life when a potential subscriber walks past it while in the check-out line. The first impression of a house style determines if it sells or flunks. In Sports Illustrated, for example, the masthead is a bold and blue rounded font to appear large and masculine. This causes the audience to be attracted to the boldness of Sports Illustrated, placed behind players to emphasize their importance. Blue also symbolizes the colors of the team.
Magazines include features and scintillating typography to attract readers. Sports Illustrated, in this case, includes three feature side blurbs with attractive phrasing and bold statements of achievement and offering additional content inside. A featured element in all three mastheads is the bubbly and bold text of Sports Illustrated. The color scheme for these tends to be a darker shade and is in sync with the team the cover is focusing on. Main characters are featured as the center of attention, all three have intense expressions that infuses the audience with a sense of suspense and anticipation to read it. Furthermore, audiences are included on the covers to emphasize the main athlete’s larger-than-life ability and how their prowess affects the audiences gathered there just to see them play. A free gift is included: A women’s article on the Notre Dame game and Arike Ogunbowale, a female basketball player of Notre Dame University.
Sports Illustrated magazine has for over 65 years been the leading sports magazine with covers ranging from sports like tennis to basketball and baseball. The target audience for the magazine is located in the average, middle-class, sports fan and athlete; yet it has diversified into all economic statuses. Since the magazine is published and distributed all around the world, the magazine's core market stands at a global scale. Each publication is closely related to a current event; thus, a shift in target audience sometimes occurs depending on the cover's sport and athlete. The players illustrated attract these sports fans, particularly basketball ones in our cover. Fans of the Villanova team are the focus audience for this specific cover. Words like Sports, champs, NCAA, and Villanova tell the audience the sporty genre of the magazine. Sub-headlines like the huge word EPIC and the word perfect are used to assure the audience that the game was a once-in-a-lifetime ordeal and Villanova performed flawlessly. Other picture packages include the basketball and the rim to highlight the sport. The players are decked out in their team jerseys for the game, the purpose of this is to galvanize fans of both of the teams. The background audience is also blurred out to place a level of importance on the two athletes, Donte DiVincenzo in particular.
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