Magazine Target Audience Research
Forbes is an American Business and Entrepreneur magazine. The genre includes: "finance, industry, investing, and marketing topics" and the target audience reaches the entire world. Due to interviewing the most successful people in the planet, Forbes interview people from all over the world, its target audience includes company staff, business students, stock investors, entrepreneurs, high school, overall anyone 8 and up. "Forbes also reports on related subjects such as technology, communications, science, politics, and law. Its headquarters is located in Jersey City, New Jersey. Primary competitors in the national business magazine category include Fortune and Bloomberg Businessweek. The magazine is well known for its lists and rankings, including of the richest Americans (the Forbes 400), of the world's top companies (the Forbes Global 2000), and The World's Billionaires. The motto of Forbes magazine is "The Capitalist Tool". Its chair and editor-in-chief is Steve Forbes, and its CEO is Mike Federle. It was sold to a Hong Kong-based investment group, Integrated Whale Media Investments."
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