House Style Project Analysis
Sports Illustrated praises today’s sports and athletes and has been doing so for over 80 years. Fundamentally, the house style is the characterization of a magazine brand. It assembles all the elements it is known for: the genre, the atmosphere, the caliber of emotion put into text, and the style a group of people associates it with. Without a house style, the audience would have no way of knowing what they like, making it akin to shopping for shoes and all the shoes looking identically the same. A magazine must define itself in a subtle and bold way. This style will remain consistent for years to come, transmuting only marginally to magnetize incipient audiences and retain older ones. A house style should come to life when a potential subscriber walks past it while in the check-out line. The first impression of a house style determines if it sells or flunks. In Sports Illustrated , for example, the masthead is a bold and blue rounded font to appear large and masculine. This cau...
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